Kauaʻi, Hawaiʻi

Marketing strategy & artist development for brands, artists & creatives

Positioning, storytelling, community-building and growth for brands and artists ready to stand out, connect deeply, and build loyalty.

Let's create together

What we do

Bold campaigns and visual identities that connect

We handle marketing strategy, brand development, content creation, social media management, event production, artist development, and consulting on sustainable practices. Everything we do is built around your vision, values, and what actually works.

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For businesses & non-profits

  • Marketing Strategy & Brand Development
  • Visual Identity & Design
  • Content Creation & Creative Storytelling
  • Social Media Strategy & Management
  • Experiential Marketing & Event Production
  • Influencer & Purpose-Driven Partnerships
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For artists & creatives

  • Marketing Strategy for Musicians & Creators
  • Artist Management & Operations Support
  • Content Creation & Social Media Management
  • Booking Opportunities & Touring Support
  • Brand Deals & Sponsorships
  • Purpose-Driven Partnerships & Community Building

Find your groove, shine your light, build your community.

About New Dawn

Business can be both creative and conscious

New Dawn Creative was founded on a simple belief: that creative strategy and thoughtful execution create better results. We work with businesses, non-profits, and artists who want to stand out and connect deeply with their audience.

The name New Dawn honors my grandmother Sinamar, who I was named after. Her name means "rays of sunshine breaking through" in Ilocano. It represents fresh starts, new chapters, and building with intention. When you align strategy with purpose, you create real impact.

Alanna Dawn, founder of New Dawn Creative, in a garden on Kauaʻi

Meet the founder

Alanna Dawn

Aloha I'm Alanna, founder of New Dawn Creative. An LA-native and USC alumna (Business Marketing & Music Industry), I bring 15+ years of experience across hospitality, entertainment, and events and a deep passion for what I do.

I've worked with leading brands like Def Jam, Interscope, United Talent Agency, Live Nation, 1 OAK, Westin, Marriott, and 1 Hotels. I bring a global perspective from years spent abroad studying and working in the Caribbean and Europe, helping hospitality brands and producing events along the French Riviera in Monaco, Cannes and St. Tropez before relocating to the beautiful island of Kauaʻi in 2017 to be closer to family.

I love helping brands refine their strategy, showcase their strengths, and connect with their audience. I work best with people and organizations thinking about their impact, whether that's sustainable and regenerative practices, conscious artistry, creating spaces where people genuinely connect, or giving back.

When I'm not building campaigns or producing events, you can find me dancing to live music somewhere, on a beach with my daughter Mélodie, or creating in my garden. I also love to give back however I can. I host two radio shows on KKCR Kauaʻi Community Radio (For the Love and Let it Flow), volunteer with Zero Waste Kauaʻi and love a good beach cleanup or community workday.

Let's connect

Contact

Let's collab

We'd love to hear about what you're working on and how we can support your goals.

aloha@newdawn-creative.com